Case of the Blurred Image, The
Audio/Visual sound, color
April 12, 2012
Tiger in your tank?
Somewhat dry movie about, yes, making sure Mobil Gas attendants present the best image to the customer, even if it's pissing rain. Presented as a court case against "bad weather", the film demonstrates how Mobil developed a new rain coat material. Somewhat boting, the film does have some nice shots of old-time gas stations.
February 23, 2012
Only For Company Owned Stations
The company owned Mobil "on the corner" had those but my independent Mobil station/Local Hangout for the Bosses Friends/Shot 'n a Beer on the Way Home From Work/Place for gobbling down a bucket of KFC or a Big Boy while the boss was home for lunch....whatever it was, we didnt have these garments. Woulda liked to see how these stood up to washing cars by hand...and in the middle of it, running out to punp gas in zero weather, with gales.
Great memories stirred up here...shows a company owned Mobil with 28 cent gas (ours was probably 32 cents about this time); I do remember running out to those cars like Pavlov's dog when that bell rang...and those obnoxious customers who wanted ya to "check everything under the hood, yaaaah" during the middle of a blinding thunderstorm, on a day that was otherwise 95% sunny and bright.
But hecky darn; it was nice to be 15 and have spending money and your own pack of Luckys stowed away on top of the windshield wiper box and 10 cent cold ones in the lowest three compartments in the pop machine - and nobody gave a diddly darn.
Nice knowing what goes into making things like weatherproof outerwear. And to think they make awnings today. Better than anything on cable TV.
Wilford B. Wolf
July 17, 2009
From the title, this was not where I thought it was going. Set up as a crime drama, it is a pitch by Weather-King for a line of rain suits aimed at the gas station industry. PVC covered nylon is now a pretty standard raingear material. But, c. 1960, many gas stations, which also didn't have coverings that are now common, it was mostly heavy cotton, perhaps with some wax coating.
The argument presented here is that when bad weather comes (here anthropomorphized as a person in a trench coat on trial), the image of the company is no longer distinct. Much of the running time is given how the material is tested and whatnot, but the bottom line is they have a new line of raingear in corporate colors so as to no longer make the branding of the station indistinct.
Frankly, this is the sort of film that "Your Name Here" sent up brilliantly, and it's hard to take the serious tones of the narrator here entirely with a straight face.